In the ever-evolving world of beauty, few trends have captured the imagination quite like the colored mascara trend. Gone are the days when black was the only option for defining your lashes. Today, vibrant hues like electric blue, burgundy, and even neon green are making waves, adding a playful twist to everyday makeup looks. As we dive into 2025, this trend is exploding in popularity, thanks to social media influencers, runway shows, and celebrities who are ditching the classics for something more daring. Whether you’re looking to subtly enhance your eyes or make a bold statement, colored mascara offers endless possibilities. In this article, we’ll explore everything you need to know about this eye-catching trend, from its history to application tips and top product recommendations.
The Rise of the Colored Mascara Trend in 2025
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The colored mascara trend isn’t entirely new, but it’s experiencing a massive resurgence in 2025. According to recent beauty reports, searches for “colored mascara” have spiked by over 50% this year, driven by viral TikTok tutorials and Instagram reels showcasing creative lash looks. What started as a subtle experiment in the early 2020s has now become a staple in makeup bags worldwide. Runway shows during Fashion Week 2025 featured models with neon lashes and muted tones, proving that this trend appeals to both minimalists and maximalists.
One key factor fueling its popularity is the shift toward personalized beauty. In a post-pandemic world, people are craving self-expression, and colored mascara provides an easy way to experiment without committing to full-face transformations. Brands are responding by launching formulas that are not only vibrant but also long-lasting and lash-friendly. For instance, subtle shades like brown and burgundy are being hailed as the “new black” for their flattering, natural enhancement. Meanwhile, bolder options like turquoise and purple are perfect for festivals or night outs, as seen in summer makeup predictions.
This trend also aligns with broader movements in beauty, such as inclusivity and sustainability. Many new colored mascaras are formulated with clean ingredients, appealing to eco-conscious consumers. As we move further into 2025, expect to see even more innovation, like customizable shades and multi-chrome effects that shift colors under different lights.
A Brief History of Colored Mascara
To understand the current hype, let’s take a step back into history. Mascara itself dates back to ancient Egypt around 4000 BCE, where kohl was used to darken lashes for both aesthetic and protective purposes. Fast-forward to the 19th century, when Eugene Rimmel created the first modern mascara using petroleum jelly and coal dust. But colored versions? They emerged in the 1920s, thanks to innovators like Mabel Williams, who added sheen and subtle tints to formulas.
The 1960s and 1970s saw a boom in bold colors, with icons like Twiggy rocking blue and green lashes as part of the mod era. By the 1980s, Revlon introduced mauve and dark green shades for dramatic effects. However, the trend faded in the ’90s and early 2000s, overshadowed by natural looks. It wasn’t until the 2010s that colored mascara made a comeback, influenced by social media and celebrity endorsements. Today, in 2025, it’s more sophisticated than ever, with formulas that whisper color rather than shout it.
Popular Colors Taking Over in 2025
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When it comes to the colored mascara trend, variety is the spice of life. In 2025, brown leads the pack as a subtle alternative to black, offering definition without harshness—ideal for fair skin or mature wearers. Burgundy, popularized by stars like Millie Bobby Brown, adds a romantic, warm vibe that’s perfect for fall.
For those craving vibrancy, blue remains a timeless favorite. Electric blue and turquoise make eyes pop, especially hazel or green ones, and were spotted in summer trends like “neon lashes.” Purple shades, from lavender to deep plum, bring a mystical edge, while greens—khaki or lime—offer an earthy or edgy twist. Emerging hues like mustard yellow and electric orange are gaining traction for creative, avant-garde looks. Don’t forget pinks and reds for a fun, feminine flair that’s all over social media.
How to Choose the Right Colored Mascara for Your Eye Color
Selecting the perfect shade starts with your eye color. For blue eyes, warm tones like brown or burgundy create contrast and make them appear brighter. Green eyes shine with purples and reds, as these complementary colors enhance the natural flecks.
Brown eyes, being versatile, can handle almost anything—try blues for a cool pop or greens for depth. Hazel eyes benefit from earthy tones like khaki green or mustard yellow to highlight their multi-tonal nature. Skin tone matters too: cooler undertones pair well with blues and purples, while warmer ones suit browns and oranges.
Consider your overall style. Subtle shades work for daily wear, while bold ones are for special occasions. Always test in natural light to ensure the color flatters without overwhelming.
Application Tips and Tricks for Flawless Lashes
Mastering colored mascara is all about technique. Start with clean lashes—use a primer like Pacifica’s Conditioning Lash Serum to make colors pop, especially on dark lashes. For subtle looks, apply one coat from root to tip. Want boldness? Layer over black mascara or use a white primer first.
Try two-toned effects: black on top lashes and color on bottom for balance. Or, focus color on the tips for a gradient. Use a minimalist base—light foundation and neutral lips—to let lashes shine. Avoid clumping by wiggling the wand at the base and combing through. For removal, opt for oil-based removers to prevent staining.
Best Colored Mascara Products to Try in 2025
With so many options, here are standout picks. Benefit Cosmetics BadGal Bang! in colorful shades tops lists for its volumizing formula. Maybelline Lash Sensational Sky High offers affordable vibrancy in pinks and blues.
For luxury, YSL’s colored mascaras provide rich pigmentation. Charlotte Tilbury’s Pillow Talk in Dream Pop is a celeb fave for its berry hues. Drugstore gems like L’Oreal Voluminous in burgundy deliver festival-ready looks. Ilia and Glossier offer clean, brown options for everyday subtlety.
Celebrities Embracing the Colored Mascara Trend
Celebrities are leading the charge. Millie Bobby Brown sparked the burgundy craze in her Vogue video. Serena Williams rocked blue at the 2025 Super Bowl. Lily Gladstone stunned with navy at Cannes.
Lizzo’s blue mascara on Essence’s cover went viral. Kylie Jenner sticks to brown for a soft glam. Even Reese Witherspoon and Rita Ora opted for colorful twists at the 2024 Emmys.
Pros and Cons of Jumping on the Trend
Pros include instant eye enhancement, versatility, and fun experimentation. It’s lash-safe with modern formulas and boosts confidence through self-expression.
Cons? Colors may not show on dark lashes without primer, and bold shades can feel intimidating for beginners. Some formulas smudge more than black, and removal might require extra effort.
Wrapping Up: Why You Should Try Colored Mascara Now
The colored mascara trend is more than a fad—it’s a celebration of creativity in beauty. With options for every style and eye color, 2025 is the perfect time to experiment. Start small with a brown or burgundy, then branch out to bolder hues. Your lashes (and your look) will thank you!
